Hawkinson's timing was good. Although home automation has been around for decades, it's still far from mainstream. At the same time that SmartThings launched, Nest Labs, a "smart thermostat" created by former Apple engineers Tony Fadell and Matt Rogers, was hitting the market.

The intentions for this experiment are probably to help increase engagement. One could even argue that for content Twitter deems to be "breaking news," putting important tweets from the accounts a person's Twitter friends follow into that person's main timeline could be valuable.

The intentions for this experiment are probably to help increase engagement. One could even argue that for content Twitter deems to be "breaking news," putting important tweets from the accounts a person's Twitter friends follow into that person's main timeline could be valuable.

Google Adwords The most popular online advertising platform, in use by marketers of all sizes, is Google AdWords. Up until early 2013, AdWords allowed advertisers to set up separate campaigns to target mobile devices. Best practice generally entailed targeting mobile, desktop and sometimes tablet users.